When I, Lorenzo Pinardi, had the idea of transforming “Pinardi Costruzioni Meccaniche” (Pinardi Mechanical Constructions)—the company where I carried out mechanical work— into a fashion brand, I did not give up the original name. On the contrary. I wanted that very name to tell a unique story: one of an unexpected origin and an unconventional journey.
Why “Costruzioni Meccaniche”? Because, ultimately, it is destiny. I brought my history into this new project: a history made of manual skill and precision learned in design schools and matured thanks to my father’s experience in the sector.
There is more: in the transition to fashion, I decided to ‘reverse things’ and transform the original ‘Pinardi Costruzioni Meccaniche’ into the new ‘Costruzioni Meccaniche di Pinardi’ (Mechanical Constructions by Pinardi). I can’t say why—perhaps it’s just a factor of originality—but this simple reversal of the name reflects my unconventional and “counter-current” approach to the world of fashion from the very first glance.
“Costruzioni Meccaniche” in fashion is an affirmation of identity, a way to communicate immediately that behind the style lies a solid history of craftsmanship, precision, and a vision that knows how to unite seemingly distant worlds. It is a brand that doesn’t forget where it comes from, but looks with determination towards the future of fashion.
Mission
Mission: To develop and market the ‘MECHaNICAL’ line of thermoregulating suits for boys and girls, ensuring warmth in winter and coolness in summer for absolute comfort, 365 days a year. Our action is guided by the dual purpose of innovating the youth market and providing vital and dignified assistance to those deprived of shelter. The innovation and resilience of our product are promoted through the impactful testimony of MECHANCAL’ human-robotics.
Our Vision
To be the driving force of a new era of universal assistance. Our Vision is guided by an ethical commitment: to convert the profits generated by our climate-regulating suits into direct donations to an independent global foundation. This foundation will be entirely dedicated to the purchase and deployment of a fleet of “MECHaNICAL” robots, made available to humanity as an act of pure charity. Our commitment is to ensure that this technology is a purely benevolent force, bound only to the purpose of assistance and with the absolute right for the foundation to wield any form of weaponry.
Our Purpose
“Our commitment is to create a sustainable future accessible to all, in every dimension: environmental, social, and economic. This vision translates into our deep dedication to helping others by developing concrete and intuitive solutions that simplify daily life, making the future truly within everyone’s reach.”
The Gift
I clearly remember the days of my adolescence , a time when dreams seemed more tangible than reality. I had a deep intuition of what I was passionate about, of what I was destined to do (COSTRUZIONI MECCANICHE). And among these presentiments, there was the logo. I saw it in my mind, a clear and defined image, as if it had always been there, just waiting to be revealed. This sensation strengthened during my childhood. I remember the masses, when Don Pellegrino pronounced the words: ‘Say only one good word and you will be saved’. At that moment, almost as a game, I whispered
in the ear of my friend next to me “a!” A simple letter, but for me it represented much more (perhaps someone from above was listening to me), it was the beginning, the starting point of everything that would come after. It was my logo, in a nutshell, taking shape. For years, mechanical constructions have been my path,
but it has always been the logo, that primordial image, that has guided me to my true creative destination.
The Enlightenment
“It was 2009, I was coming out of a difficult period and that summer I felt reborn. I was full of energy, with a crazy desire to conquer the world and my mind full of ideas, including MECHANICAL CONSTRUCTIONS. I remember the nights in the bedroom, with the shutters open. The noise of the neighbor’s engine revving and the headlights pointing toward my room kept me awake. I thought those headlights were illuminating my frosted glass chandelier, creating flashes that annoyed me.
After closing the shutters, I noticed that the flashes of light continued. They were not the neighbor’s headlights, but the chandelier itself that was emitting these strange flashes. I called them “lanterns”. As time went by, I began to notice a strange coincidence: often, when new ideas or thoughts came to mind, the chandelier seemed to “light up”, emitting a lamppost. This phenomenon fascinated me all summer, keeping me company and making me dream of a future full of creativity.”
The Rule
When I created the Pinardi brand, among the three options – Mechanical Construction, Food Tech and Plants – I undoubtedly chose the first. At first it seemed like a boundless field, and in fact it was, because instead of dedicating myself to mechanical constructions I immersed myself in the world of fashion. Over time, however, I discovered many affinities between these two sectors (e.g. hardware and haberdashery). I think I found an unwritten rule that explains this connection: what is the synonym of ‘mechanical constructions’? We could say ‘machines’. And what are machines? They are tailor-made for the customer, created to satisfy specific and functional needs.
